Choosing the right tools for your online business – Chelsea Fournier

Choosing the right tools for your online business

Can I be totally real with you for a minute? I am going through my business expenses for the past year to look – and it paints a picture I think many entrepreneurs can relate to.

It paints a picture of trial and error. I see 1-3 month subscriptions to different email management, webinar services, social media posting, CRM, landing pages, and scheduling software.

I can recall when I signed up for a 30-day trial period with a service, and got charged for a month because I forgot to cancel it. Because yet again once explored, it didn’t quite meet my needs. I didn’t really have the big picture to understand what I was trying to piece together – and my attempts at self-education were costing me time and money.

I am writing this blog post for the entrepreneur that stumbles across this post – who is feeling overwhelmed with technology and equipment options to do live broadcasts, to create webinars, an email list, or to start taking better control of their schedule.

Here’s the deal. There are so many options out there of how to bring your business online. And no cookie cutter package of services that will meet all your needs. Because your business goals, tech savvy level, and audience are 100% unique.

For example. Part of my goal is to regularly deliver free value to entrepreneurs on how to cut their learning and earning curve. I want to build a tribe of collaborative entrepreneurs who are eager to learn and support each other’s successes.

I like creating Facebook challenge groups to grow my audience, offering free webinars, selling online self-study courses, and offering private coaching packages for people that want to work more closely with me. Each of those goals has unique communication, hosting, and payment options.

6 months ago I didn’t have a website, had only a shell of a business FB page, had set up and abandoned about 5 different landing page attempts, and did not have an email list or service.

I knew I had to get my ducks in a row – I shifted into the “build it and they will come” mentality. I threw myself into creating content, connecting with my small growing audience, and figuring out what benefits they were seeking.

I connected with and hired an amazing website developer, and also connected to my business coaches’ tech and sales funnel expert. All of a sudden I had people who knew what they were doing sharing best practices and hearing my goals out to offer a solution. It was definitely some of the best money I have spent on my business in the past few years. Because it felt intentional and actually started getting me results as I put the pieces together with their help.

I know that my solutions won’t necessarily be the right fit for your unique business goals and flow. But since I am super transparent about my business goals and processes, I thought this might help cut the learning curve of someone else who might be in the same situation I was in last year. While I am totally fine being bad before I am good and all that – creating online infrastructure based on guesses and trial and error is expensive and frustrating.

If you want to see some of my preferred resources and what I am actually using in my business right now – I put together a Resources Page. For each recommendation, I also shared part of how I use it and the goal – so you can see if it matches up with what you are trying to achieve.

I would love to hear other services you highly recommend and grow my list of preferred resources for entrepreneurs.

Is your multitasking momming style burning you out?

Join the Activated Moms Community

Make sure to let us know I invited you, so I can approve you right away!

Recent Post

All Archives